I approached this brief as a real launch campaign with Arkansas-It’s Your Turn to Crush! as the overarching concept that would grab the attention of the viewer that is in Arkansas, I then adapted that idea across acquisition, email, and in-app placements. The social ad was designed to do the heaviest lifting from a scroll-stopping and CTA perspective, the email banner focused more on campaign branding, and the in-app banner was simplified to sit more comfortably within a busy product environment.

UA Social Ad

Social Feed Mock-up | Candy Crush

fb 01

Social Feed Original Artwork | Candy Crush

fb

Goal: Stop the scroll. This is a top-of-funnel ad designed to drive app installs in Arkansas
Requirement: Include a clear Call to Action

Social Hero Video Original Artwork | Candy Crush

In-App Banner

In App Mock-up | Candy Crush

app mock up

In App Original Artwork | Candy Crush

bet saracen app hero

Goal: Directing current players to the new Arkansas-themed levels or events. Requirement: This needs to be a “cleaner” version of your creative, as it will live within the busy UI of the app itself.

Email Hero Banner

Email Hero Image Mock-up | Candy Crush

final mock

Email Hero Image Original Artwork | Candy Crush

final

Goal: High-level branding. This banner sits at the top of an email newsletter
Requirement: Ensure the text is legible and follows a clear visual hierarchy