Digital Marketing & Web Operations Specialist with over 15+ years of experience

dominic profile

I’m Dominic, I manage complete digital ecosystems for small and mid-sized businesses. Expertise in WordPress website development, Adobe Creative Suite, Google Ads, Meta advertising, and Google Analytics (GA4).

Full-Stack Digital Growth Specialist

✔ Websites
✔ Ads
✔ Design
✔ Analytics
✔ Lead generation

Proven ability to increase website traffic, reduce bounce rates, and generate qualified leads. Authorized to work in the United States. No sponsorship required.

Dominic Fortune

Certifications

178581256

Google Analytics Certification

178343727

Google Ad Search Certification

178600972

Google Ads Display Certification

Email

mrdominicfortune@gmail.com

Phone

(417) 560 5665

Location

Dallas, Texas

Education

Bachelors of Arts – Graphic Design and Multimedia

Graphic Design and Multimedia – Graduated 2009

Major – Graphic Design and Branding
Major – Photography

Experience

Founder & Digital Marketing Lead
Self-Employed | South Africa / Remote

2019 – Present

Built and scaled a full-service digital marketing operation, managing multiple high-value clients across automotive, energy, and iGaming industries.

Led digital strategy, paid media, and web development for brands including Fast KTM, Harley-Davidson, MV Agusta, Yamaha, Ferro Energia, Eco Simply Solar, Pepeta Bets, and Wanejo Bets.

Managed high-budget Google Ads and Meta campaigns in highly competitive markets, consistently driving lead generation and revenue growth.

Secured Meta and Google Ads approval for real-money gambling advertising, unlocking major acquisition channels and significantly increasing monthly sign-ups.

Increased client revenue and acquisition performance, with multiple brands achieving 2x+ growth in sign-ups and turnover.

Designed and developed high-converting websites and landing pages, improving user experience and conversion rates.

Hired and managed a small team to support design and operational delivery while focusing on growth strategy.

Head of Digital / Senior Marketing Lead
Sepels Sportsbet (Online Casino & Sportsbook)

Head of Digital / Senior Marketing Lead
Sepels Sportsbet (Online Casino & Sportsbook)

2017 – 2019

Rebuilt and executed the company’s entire digital strategy, including platform redesign, acquisition funnels, and performance marketing.

Hired and managed a dedicated digital team, scaling the company’s online presence.

Tripled company revenue through structured digital acquisition and optimisation strategies.

Played a key role in positioning the company for acquisition, contributing to a multi-million dollar sale to BetFred.

Continued as a consultant during transition post-acquisition.

Senior Web & Creative Lead
Fast KTM (Largest KTM Dealership in South Africa)

Senior Web & Creative Lead
Fast KTM (Largest KTM Dealership in South Africa)

2014 – 2017

Head-hunted to lead all marketing and digital operations for a high-performance automotive brand.

Managed full marketing ecosystem including:
– Google Ads & analytics
– Facebook & Instagram advertising
– SEO & email marketing
– Website & WooCommerce e-commerce store
– Print, billboard, and offline campaigns

Supported rapid business expansion, including adding Harley-Davidson and additional dealership locations.

Delivered consistent lead generation and brand growth across multiple channels.


Designed and optimised high-converting landing pages for large-scale email marketing campaigns.

Worked on database-driven marketing strategies targeting high-volume customer segments.

Improved website performance and conversion rates for client campaigns.

Contributed to the marketing and execution of high-profile business events, including a sold-out event featuring Neville Isdell (former CEO of Coca-Cola) at the Cape Town Convention Centre.


Started career as a junior designer working on digital and print assets.

Selected by the agency for formal WordPress and web design training, completing multiple courses in front-end development, WordPress and MySQL.

Developed foundational skills in website design, HTML/CSS, and digital creative production and went on to create, maintain and manage the agencies website.

My Core Services​

The main focus areas of my efforts to show strong results for SME businesses that move the needle for my clients.

01

Graphic Design

Senior-level graphic designer with advanced expertise in Adobe Creative Cloud, delivering high-impact creative across print, web, social media and paid media. Specialised in performance-driven design for Google Ads and Meta campaigns, with a strong focus on conversion, brand consistency, and user engagement. Experienced in leading end-to-end creative execution, from concept through to final production, across multiple industries including iGaming/Sports books, automotive, energy, and SEO Agencies.

02

Web Design/Development

Senior web designer/developer with extensive experience building and managing high-performing websites using WordPress, HTML, and CSS. Proven track record of delivering fast, responsive, and conversion-focused websites, with a strong emphasis on user experience, SEO structure, and performance optimization. Experienced in full website lifecycle management, from initial concept and UX/UI design through to deployment, optimisation, and ongoing maintenance. Successfully built and scaled 20+ websites, driving significant traffic growth, lead generation.

03

Paid Media​

Senior paid media specialist with hands-on experience across Google Ads, Meta, and programmatic DSPs including Taboola, PropellerAds, RichAds, and TrafficJunky. Proven track record of scaling campaigns, reducing CPA, and driving consistent revenue growth through data-driven optimisation. Skilled in full-funnel campaign strategy, advanced audience targeting, creative testing, and budget allocation, with experience managing R50k+ monthly ad spend. Strong focus on performance analytics, tracking, and conversion optimisation to maximise ROI across multiple verticals, including iGaming.

Graphic Design

ktm 2023 launch
fast youth day
ktm gasgas
tech pack 1290r
tech pack 890s
tech pack 890r
roc amandla
roc xmas 2021
roc valentines day
ferro african sun fb post
ferro power rise
ferro 100 percent daytime
piggy pop thursday01
workers day
sweet bonanza super scatter
facebook freelance 04
facebook freelance 05
facebook freelance 06
facebook freelance 01
facebook freelance 03
facebook freelance 02

Web Design/Development​

betting website

www.wanejobets.co.za

  • Designed and developed a high-converting custom landing page.
  • Optimised page speed and on-page SEO.
  • Integrated conversion-focused CTAs and registration flow.
  • Drove 100k+ users, reduced bounce rate by 50%+, and increased registrations.
automotive website

www.fastktm.co.za

  • Designed and developed a new WordPress website.
  • Improved UX and mobile responsiveness.
  • Optimised page speed and SEO structure.
  • Integrated lead capture forms.
  • Created landing pages for paid campaigns.
diamond website

www.boscodiamonds.com

  • Designed/developed a custom eCommerce website for Bosco Diamonds.
  • Improved UX and mobile responsiveness for a premium shopping experience.
  • Optimized for SEO and performance.
  • Integrated enquiry and lead capture.
  • Increased lead generation through UX.
cloud website

www.adg.io

  • Designed and developed a high-converting website for cloud services.
  • Optimised page speed and on-page SEO.
  • Integrated conversion-focused CTAs and newsletter sign-ups.
  • Drove 90k+ users, reduced bounce rate by 58%+, and increased leads3x.
motorcycle website

www.mvaugusta.co.za

  • Designed and developed a new WordPress website.
  • Improved UX and mobile responsiveness.
  • Optimised page speed and SEO structure.
  • Integrated lead capture forms.
  • Created landing pages for paid campaigns.
scotsman website

www.scotsmansa.co.za

  • Designed/developed a custom eCommerce website for Scotsman Ice.
  • Improved UX and mobile responsiveness for a premium shopping experience.
  • Optimized for SEO and performance.
  • Integrated enquiry and lead capture.
  • Increased lead generation through UX.

Miscellaneous​ Work

large format design
Corporate Design Elements
photography
Photograpgh
billboard design
Billboard Prints
landing page design
WordPress Website/Landing Pages
magazine design
Magazine Photography/Layout
menu design
Printed Brand Elements

Video Work

Corporate Video

Event Video

Explainer Video

Competition Launch Video

Real Estate Video

Product Teaser Video


Endorsements​

An extremely detailed and comprehensive description goes here, providing an extensive amount of information about the topic

Dominic served as our sole digital lead at Fast KTM and demonstrated exceptional ownership from day one. He rebuilt and optimised our website, implemented structured lead capture systems, and managed our Google and social advertising campaigns with a strong focus on measurable performance. His work significantly improved site engagement and enquiry volume. Dominic is proactive, detail-oriented, and highly efficient. He consistently identified opportunities for optimisation and executed without needing supervision, making him a reliable and results-driven asset to our business.​
Avatar 3FAST. KTM​
Dominic built and deployed our website from the ground up and managed our digital marketing strategy during a key growth phase. He translated complex solar solutions into a clear, conversion-focused online presence while continuously analysing performance data to improve lead generation. His disciplined work ethic and strong technical ability in WordPress, analytics, and paid media allowed us to establish a structured and scalable digital foundation. Dominic takes full accountability for outcomes and consistently delivers high-quality work under pressure.
Avatar 2FERRO ENERGY​
Dominic played a central role in developing and maintaining our digital infrastructure. He built and managed our website, created brand-aligned assets, and implemented structured marketing systems to support recruitment and engagement. His approach is highly professional, methodical, and execution-focused. Dominic works independently, anticipates challenges, and implements improvements proactively. His commitment to precision and consistency significantly strengthened our online presence and operational effectiveness.
Avatar 1ECO SIMPLY SOLAR​
Dominic elevated our digital presence by redesigning and optimising our website to reflect the premium nature of our brand. He ensured the platform was technically sound, visually refined, and conversion-focused. Beyond design, he implemented performance tracking and improved overall user experience. Dominic combines strong creative capability with disciplined execution and attention to detail. He approaches every project with professionalism and a clear commitment to delivering measurable results.
AvatarBOSCO DIAMONDS​
Big Names I Worked With​
fast ktm
ferro
bosco
harley

Contact Me​

Available 7AM – 9PM | Monday – Friday
I am happy to provide any additional information you may need.

mrdominicfortune@gmail.com​
+1 (417) 560-5665​
7808 High Oaks Cir, Dallas. Texas.​
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